December 7, 2011 Producers Need To Respond To Survey
The industry needs a widespread response from cattle producers across the United States to ensure a strong production sector voice in the results and strategy of the checkoff-funded National Beef Quality Audit (NBQA). To assure full opportunity for producers to participate the survey will remain open until Feb. 6, 2012.
The survey can be taken online at www.cattlesurvey.com and requires less than 10 minutes to complete.
The checkoff needs producer input for the following reasons:
- The results of the survey will help drive the recommendation from the National Beef Quality Audit and assure that the strategies are developed based on a strong grassroots message.
- Results of the NBQA will be used to enhance the beef industry’s message to supply chain partners, opinion influencers, and consumers. The survey provides an avenue for U.S. cattle producers to tell their collective story about on-ranch commitment to quality.
- NBQA results will be used to demonstrate value to international customers.
Historically, the NBQA has yielded significant value to our industry by driving continuous improvement initiatives, providing strategic focus, and demonstrating opportunities for increased demand and profitability.