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Northwest Iowa Dairy Outlooks

A local discussion of current science and issues concerning dairying in northwest iowa

Conference planners are delighted to announce that “Meat Geek” Tony Mata will be in Wichita Falls to share the story of the new steak with producers at the Cattle Trails Conference on Tuesday, July 31.

Antonio (Tony) Mata is a meat scientist, product development specialist and self-proclaimed Meat Geek®. A native of Mexico, Mata studied at the University of Arizona where he earned his Ph.D. in agricultural biochemistry and nutrition.

Dr. Mata led the R&D team that developed Lunch Buckets, the product that pioneered the successful shelf-stable microwave category. In 1986 this product was recognized nationally as the best new product of the year. For more than a decade he has lent his expertise to the National Cattlemen’s Beef Association in a variety of initiatives, including the Beef Value Cuts program, which resulted in the successful introduction of several new beef cuts.

In 1994 he started Mata & Associates, a meat science and innovation consultancy that has helped companies and organizations like the National Cattlemen’s Beef Association, the U.S. Meat Export Federation, Applebee’s International, Darden International, and Quantum Foods drive their innovation and profitability.

This annual conference provides wheat producers and stocker cattle operators the most up-to-date information on topics that influence their operations profits.

Key speakers include Dr. Larry Sanders, professor and Extension economist, Oklahoma Cooperative Extension Service, discussing the general economic outlook for agriculture; Paul Coleman, chief operations officer and partner, Fontera Feedyard, Muleshoe, discussing the current challenges in the feedlot industry; and Dr. J.P. Pollreisz, veterinarian for Pfizer, Inc., discussing challenges for maintaining the health and productivity of stocker cattle.

Additional speakers include faculty from both Oklahoma and Texas. Other topics to be discussed include current research on stocker cattle processing, the cattle and wheat market outlook and a wheat production update.

The event is held at the Multi-Purpose Events Center in Wichita Falls, TX. Registration begins at 8 a.m. and will adjourn around 3 p.m.

For more information contact the Wichita County Extension office at 940.716.8610.

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