August 6, 2012 Texas AgriLife Extension Service to Change Name Sept. 1
Texas AgriLife Extension Service is changing its name to Texas A & M AgriLife Extension Service —adding A&M to its name to reflect its connection to the system that includes Texas A&M University.
The new names — Texas A&M AgriLife Research, Texas A&M AgriLife Extension Service, Texas A&M Forest Service and Texas A&M Veterinary Medical Diagnostic Laboratory — are among seven agencies that will change as of Sept. 1, following a vote Friday by the Texas A&M University System Board of Regents.
The changes were recommended by Texas A&M University System Chancellor John Sharp, who believed that the previous names of the agencies did not adequately benefit the statewide organization.
“There is no better set of agriculture and life sciences agencies in America, and I am confident the shared equity presented through a direct association with Texas A&M will only enhance the already strong AgriLife brand. My goal is to enhance total brand equity and value,” Sharp said.
According to the resolution adopted by the regents, “This lack of identification with the A&M System has the potential to cause confusion and to hinder A&M System and agency efforts to effectively communicate to constituents and stakeholders the mission, accomplishments and public benefit of individual agencies and how these correspond with the other A&M System agencies.”
Dr. Mark Hussey, vice chancellor and dean of agriculture and life sciences at Texas A&M, oversees the agricultural agencies and said the change is a boost for the science and educational programs conducted by AgriLife Research and AgriLife Extension.
“Our clientele already know of the excellent research and educational efforts of our agencies,” Hussey said. “This more obvious alignment with the A&M System will project the collaborations and cooperative efforts throughout the state.”
AgriLife Extension serves people in all 254 counties with objective, research-based education programs and services in agriculture and natural resources, 4-H and youth development, family and consumer sciences, and community economic development.
Established in 1915, AgriLife Extension has more than 900 professional educators who coordinate with some 90,000 volunteers to serve families, about 600,000 youth, communities and businesses throughout Texas.